Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most qualified and responsive prospects. Though organic list growth may take time and effort, you will definitely see a high return on your investment.
On the flip side, I speak to entrepreneurs all the time who are looking for guidance in setting better goals for their social media campaigns. Some of them are frustrated because they do have over 5,000 fans, but the fans are not being converted into customers. I see it happen all too often. Once you decide what is really important to you (popularity vs targeted leads), a more practical approach to align your goals with your social media tools will yield better results.
Renting an email address list can be very cost-effective. For a fee, you are taking advantage of someone else’s hard earned email list building. Normally, these lists are credible and the people on the lists have given their permission to receive third-party mail. These emails are carefully monitored and the providers are normally not considered or guilty of spamming. Whether obtained from email campaigns, direct bulk email marketing, or an email newsletter subscriptions, these email address lists are a valuable source of sales and leads.
They are the perfect customer and you can all but ignore them – but you will not. Email marketing is about realising the full potential of every customer on your email lists.
If you’re like me, then you’re a very busy person who can’t afford to spend that much time just on email marketing. So this is why I decided to make a list of the great advantages brought by Mailloop 7.0. , the best email marketing software on the net.
Create a landing page. It is extremely important to guide the campaign recipient through the entire process. By creating a landing page on your website that mirrors your campaign’s message / offer both from a design and copy perspective, you will encourage the recipient to follow through and fill out the form. In addition, you should give prospects the option to call you, in case they do not feel comfortable filling out the form.
Now, on to the next problem. Perhaps your open rate is nearly perfect – subscribers are opening your emails, but… there’s a problem. You’re not noticing any traffic to your website as a result. They’re reading the email, but they’re not taking any action on it. Why not? This time it’s not the subject line that’s the culprit – it’s something in the body copy of the email itself. Again, a professional email copywriter can examine your copy to see where you’re going wrong and then fix it in future mailings. There are many possible errors, but typically it’s simply that the call to action in the email isn’t clear or strong enough – the reader just doesn’t know what to do next.
Getting subscribers to your email lists isn’t the be all and end all of email marketing. A dormant subscriber is of no use to anyone. It takes little effort to target them and to give yourself a chance of turning them active.