Traffic building is perhaps the most misunderstood and ignored step toward achieving success. The process is comparable to knocking on doors, making contacts and passing out business cards.
Once you have your service account set up, you’re ready to start building your list of people to send your ezine to. There are several ways to do this. Add a sign-up box on your website and offer a free gift of some sort for signing up; invite people you meet to go to your website and sign up; ask your friends, colleagues, and existing clients. Now, they will need to do that themselves, which is called opting in. You can’t simply add their names to your list without them knowing it; that’s a no-no. So encourage them to do it, and tell them about your free gift.
Sending a cover letter along with the resume is an important rule of resume distribution. If you follow this then you can surely look forward to get a number of calls from the employers. You should always try your best to make your search interesting. Online resume distribution has become very popular these days.
Two weeks later, I had still sent out nothing. But I had finally identified the perceived threat: I was worried about blowing my credibility with my entire audience in one fell swoop. I knew that most people would open the first email just because it came from me, but what about the second email? In order to drive repeat opens, I would need to deliver relevance. The solution: I would send an email newsletter to one person only.
Select a Good Distributor – There are many types of distributors you can select for your flyer delivery campaign. They can be local or national. Each of them has their pros and cons. You will have to pay in advance for the job. It is important that you check the testimonials before hiring a company. You can even ask them to be accountable by showing proof of the fact that they have been delivered to the people. The company will also have to give you a detailed report about the campaign.
What type of leaflet will you use? Don’t always try to cram all the info about your business onto a single sided A5 leaflet. Remember, people want to read something that interests them, its no good having paragraphs of text on your leaflet. You need to have a big heading that will attract their attention, THEN you can feed them the information. If your business offers multiple different services, then why not consider a Z folded leaflet. Although it will be more expensive to design and print, your much more likely to get a better result from a well spaced informative leaflet then something that looks like it has been produced on word.
FINAL THOUGHT: There is no shame in promoting your business. If you don’t do it, no one will know about you so that they can help you spread the word. Don’t be afraid or feel weird about putting yourself out there – the more of you the better! Go ahead and start tootin’ that horn so others can join in and together you can create a symphony of effective marketing that never ends.